Web3 fundraising has evolved beyond the ICO boom. Today, securing investment requires a solid project identity, strategic business model and market demand.
If you were in crypto back in 2017, you might remember Centra Tech, a Miami-based company that conducted an ICO. The company claimed to offer a cryptocurrency-based debit card backed by major payment networks like Visa and Mastercard — but in reality, it had no operational product.
Despite being at the “idea” stage, Centra Tech raised over $32 million in its ICO and even secured endorsements from celebrities like Floyd Mayweather Jr. and DJ Khaled.
