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Bitcoin retail interest ‘almost nowhere to be found’ as BTC taps highs

cryptoweekly by cryptoweekly
July 13, 2025
in bitcoin, News
0

Bitcoin’s surge to all-time highs has barely moved the needle in Google search interest compared to the spike seen after Donald Trump won the US presidential election in November.

Bitcoin has reached consecutive record highs this week, yet retail investors seem reluctant to jump back into the market, according to a crypto researcher.

However, demand for spot Bitcoin (BTC) exchange-traded funds (ETFs) is surging, with Thursday and Friday recording daily inflows of over $1 billion, the first time this has happened on two consecutive days.

Bitwise head of research André Dragosch said in an X post on Friday, “Bitcoin is at new all-time highs but retail is almost nowhere to be found,” pointing to the lack of Google search interest in “Bitcoin” despite the asset setting consecutive all-time highs this week.

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  • Bitcoin retail interest ‘almost nowhere to be found’ as BTC taps highs
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